Personal trainer coaching a client in the gym

Clients Find You.
AI Grows Your Business.

You became a coach to help people get healthier — not to be a salesperson hunting for clients or a secretary chasing payments and spreadsheets.

Start for Free →
FirstRep trainer dashboard
✦
AI Agent AI
✦  Build Plan
✓
Plan Created Done
Emma · 1,500 cal/day
Protein
150g
Carbs
130g
Fats
55g
✓ Sent to Emma's app
⚠
Needs Attention 2
Overdue check-ins
!
Jake Morrison
42% compliance · 8 days
!
Sarah Kim
Missed 3 sessions
✓
Workout Created Done
Jake · Push Day · Dumbbells
1
DB Bench Press
4 × 10 reps
2
DB Shoulder Press
3 × 12 reps
3
Tricep Pushdown
3 × 15 reps
▪
Health Insights 7d
Avg Steps 8,420 /day
Active Days 5 of 7
Peak Day 11,240 ↑
15+
Hours saved per week
3–10
New clients per month
2–3x
Revenue growth in 90 days
40%
Better client retention
FirstRep marketplace — find a trainer by specialty, location and rating
3 viewing now
Sarah Martinez
HIIT · Strength · NASM
★★★★★ 4.9 (47 reviews)
✅ New Booking
Alex Thompson
Monthly Coaching — $199/mo
New Clients
+4 this month
AI Agent builds full programs in 30 seconds
✦
AI Agent AI
Build Jake a 4-day PPL, dumbbells only
✦ Build Program
✓ Generated — 4 workouts
1
Push Day A
2
Pull Day A
3
Leg Day A
Every client at a glance — compliance, risk flags, check-in scores
⚠ Needs Attention
Jake Morrison — 42%
Marcus Lee — 38%
Avg Compliance
78%
▲ 6% vs last month
24 active clients
Business dashboard — revenue, MRR, subscriptions, compliance at a glance
Monthly Revenue
$8,420
▲ 18% vs last month
Active Clients
24
▲ 4 new this month
✅ Payout Sent
$2,340
Transferred to your bank
New Clients Find You

Your profile is live on the FirstRep marketplace the moment you sign up. Clients search by specialty, location, rating, and price — and book you directly. No ads. No Instagram hustle. 24/7.

AI
Just Ask the AI Agent

Type what you want done. “Build Jake a 4-week PPL.” “How’s my revenue?” “Write a blog about carb cycling.” The AI builds it, assigns it, sends it. 109 tools. Zero clicking around.

Every Client, One Screen

Compliance rates, check-in scores, risk flags — every client at a glance. Know who needs your attention before they cancel. Or ask the AI: “Which clients need me this week?”

Your Business at a Glance

Revenue, MRR, active subscriptions, and pending check-ins — your entire business on one screen. Or ask the AI: “How’s business this month?” It pulls the full breakdown instantly.

Meet Rep

Stop Doing It All Yourself.

Sunday night writing programs. Monday morning chasing check-ins. Tuesday answering messages. You became a coach, not an admin. Rep handles the work you dread — just tell it what you need.

Build Sarah a 3-day upper/lower split, dumbbells only
✦
Done! Here's the program:
💪 Sarah's Upper/Lower Split
Upper A: DB Press, Rows, Laterals +4
Lower A: Goblet Squat, RDL, Lunges +3
Upper B: OHP, Pullover, Curls +4
Assign to Sarah Edit
How's my revenue this month?
✦
Here's your March summary:
$8,420
Total Revenue
▲ 18% vs Feb
$6,200
MRR
+3 new subs
Write an Instagram post about sleep and recovery
✦
Here's your draft:
💤 Sleep = Gains
Your muscles don't grow in the gym — they grow while you sleep. 7-9 hours isn't optional. Prioritize recovery and watch your results transform.
#SleepForGains #Recovery #FitnessCoach
✎ Edit ✓ Post
Everything you'd hire an assistant for — Rep does it instantly:
Build & Assign Programs Manage Clients Set Nutrition Goals Revenue & Billing Book & Schedule Send Messages Generate Marketing Analyze Progress Create Packages Habits & Check-ins Send Invites
Personal trainer working one-on-one with a client
Upcoming coaching sessions
Check-in received
Emma — "Crushed my deadlift! 🔥"
🏆 New PR
120kg
Deadlift — Personal Best

Premium 1-on-1 Coaching

High-touch. High-ticket. Personal.

AI-generated programs customized per client
In-app messaging, check-ins, and progress tracking
Scheduling with Google Calendar sync
Automated accountability and milestone celebrations
Online coaching session
Send invite link to clients
✅ Client Joined
Emma Williams
Monthly Coaching — $199/mo
MRR
$4,399
▲ +$199 today

Scale Without Burnout

One-to-Many. Packaged. Automated.

Coaching packages, session packs, and digital products
Invite links — clients subscribe in 60 seconds
Smart automation handles reminders and follow-ups
Marketplace brings you new clients while you sleep
COACH AT SCALE

Ask the AI. It's Done.

Type what you need. "Build Jake a 4-week push-pull-legs program." Done in 30 seconds — with exercises, sets, reps, and video demos — assigned to your client automatically. What used to take your entire Sunday afternoon now takes 10 minutes.

No More Sunday Night Programming+
Describe what you want in plain English. The AI builds it from 1,734 exercises with video demos, assigns it, and notifies the client. 30 seconds.
Stop Drowning in Check-ins+
"Review this week's check-ins." The AI analyzes every client's data, drafts personalized feedback, and queues it for your approval. Minutes, not hours.
Catch Cancellations Before They Happen+
"Which clients need me this week?" Instant breakdown of compliance scores, missed sessions, and recommended actions. No more surprise cancellation emails.
Nutrition Without the Spreadsheets+
Set targets, build meal plans, track daily compliance — across every client, from one screen. Or ask the AI to handle it.
Athlete training
✦ AI Workout Builder AI
Push pull legs, intermediate, 4 days, dumbbells only...
HypertrophyStrengthHIIT
✦ Generate Workout
Generated — 6 exercises
1
Barbell Bench Press
4 × 8 · 90s rest
2
Incline DB Press
3 × 10 · 60s rest
3
Cable Flyes
3 × 12 · 45s rest
📚
Exercise Library
1,734 exercises with video demos
FIND CLIENTS

Stop Chasing. Start Getting Found.

Your profile goes live on the FirstRep marketplace the moment you sign up. Clients search by specialty, location, rating, and price — and subscribe directly. No ads. No cold DMs. 24/7.

Clients Find You While You Sleep+
Your profile, reviews, and packages are live on the marketplace. Clients search by specialty, location, and price — and book you directly. No ads needed.
Marketing Without Hiring an Agency+
Ask the AI to write blog posts, social content, and lead magnets. It generates, you approve. A $3,000/mo agency's work, included in your plan.
Bring Your Own Clients — 0% Commission+
Email, link, or QR code. Existing clients join in under a minute. You keep 100% of the revenue. The source is tracked permanently.
Never Forget to Follow Up+
Leads captured from your mini-website flow into a pipeline with automatic nurture sequences. Follow up without lifting a finger.
Fitness environment
FirstRep marketplace
3 viewing now
Sarah Martinez
HIIT · Strength · NASM
★★★★★ 4.9
✅ New Booking
Alex Thompson
Monthly Coaching — $199/mo
RUN YOUR BUSINESS

Your Entire Business. One Dashboard.

Revenue, clients, compliance, check-ins, and scheduling — no more tab-switching between 5 different apps. Or just ask: "How's business this month?"

Know Exactly How Much You're Making+
Total revenue, MRR, subscriptions, and payouts — real-time, at a glance. No more guessing or spreadsheet math.
See Who's Slipping Before They Quit+
Every client's workout completion, check-in frequency, and engagement trends on one screen. Spot churn risk before it happens.
No More Booking Back-and-Forth+
Clients book from your availability. Syncs with Google Calendar. Meet links for virtual sessions. Cancellation policies enforced automatically.
Stop Chasing Payments+
Clients pay through your own Stripe account. Automatic billing, zero missed invoices. You get paid directly to your bank.
Business management
★ Client Overview
James K.
James K.
Active
87
Workout Compliance
78% — 5/6 workouts completed
12
Workouts
7
Streak
5/6
Habits
🏆
New PR!
Bench Press — 100kg
Personal Best
Health Integrations

Every Health App. One Dashboard.

Your clients already track food in MyFitnessPal, steps on Apple Watch, and sleep on Fitbit. FirstRep pulls it all together so you see real nutrition adherence, activity, and recovery — without asking for screenshots.

Apple Health
Google Fit
MyFitnessPal
Strava
Auto-syncs to your dashboard
Sarah Johnson — Health Overview
Last synced 2 min ago
Live
8,420
Steps
▲ +12%
7.2h
Sleep
▲ +0.5h
2,150
Calories
On target
62
Resting BPM
— Stable
Nutrition Adherence
87%
Mon
Tue
Wed
Thu
Fri
Sat
Sun

Nutrition Adherence

See exactly how clients follow their macro plan. Daily adherence scores compare actual intake vs your targets — no more asking for food diary screenshots.

87% weekly adherence

Real-Time Activity

Steps, active calories, and workout data sync automatically from Apple Health and Health Connect. You see trends and 7-day comparisons at a glance.

8,420 avg daily steps

Sleep & Recovery

Know when a client is under-recovered before they walk into the gym. Sleep duration and quality data helps you adjust intensity intelligently.

7.2h avg sleep

Heart Rate Insights

Average and resting heart rate trends reveal cardiovascular progress. Spot overtraining early and celebrate fitness improvements your clients can’t see.

62 bpm resting
AI Growth Engine

Your AI Marketing Department. Built In.

The #1 problem for personal trainers isn't coaching — it's finding clients. FirstRep's AI Growth Agent creates your website, writes your content, captures leads, and nurtures prospects into paying clients. All on autopilot. Tell the AI Agent "write an article about carb cycling" and it's done.

Just Ask. It's Done.

"Write a blog about carb cycling." "Create 5 Instagram posts for this week." "Set up a lead magnet for my strength program." The AI Agent handles your entire marketing funnel through conversation.

"Write a post about protein timing" — The AI Agent drafts content tailored to your specialty, ready to post
"Write an article about beginner lifting" — Full SEO articles that rank in Google, 800-1,500 words
"Create a free program lead magnet" — Captures emails and builds your list automatically
"How are my leads doing?" — The AI Agent shows your pipeline, conversion rates, and who to follow up with
⚖ Growth
⚖
PT AI Marketing Agent
Active — next post in 18h 5m
Your AI assistant creates 1 social post daily and 1 blog article weekly. You review, edit, and publish.
Next post: 18h 5m Next article: 18h 5m
✦ AI New Post
✎ AI New Article
firstrep.fit/trainer/miguel.torres
Content Queue View All →
Carbs are not bad!
Post · draft · 0m ago
5 Protein Myths Busted
Post · approved · 2h ago
How's my revenue this month?
✦
Here's your revenue summary for March:
$8,420
Total Revenue
+18% vs last month
$6,200
MRR
+3 subscribers
Create an Instagram post about sleep for recovery
✦
Here's your post draft:
💤 Sleep = Gains
Your muscles don't grow in the gym — they grow while you sleep. 7-9 hours isn't optional, it's essential. Prioritize recovery and watch your results transform. #SleepForGains #Recovery #FitnessCoach
✎ Edit ✓ Approve
Why pay for a marketing agency?
Everything a $3,000/mo agency does. Included free.

Social content, SEO articles, lead capture, email nurture, and analytics — other trainers pay thousands per month for this. With FirstRep Pro, it's built in.

$3,000
Marketing agency
$19
FirstRep Pro /mo
See the AI Growth Agent in Action →

Live in 3 Steps. Seriously.

1
Gym setup
Trainer dashboard

Create Your Profile

Download free on iOS, Android, or web. Add your photo, bio, specialties, and certifications. Your profile goes live on the marketplace immediately — clients can find you before you’ve coached anyone.

2
Trainer with client
Package builder

Set Your Pricing

Create coaching packages, connect Stripe, and you’re ready. Existing clients join via invite link, email, or QR code — no commission on them. New clients discover you through the marketplace.

3
Fitness community
Send invite

Start Coaching

Your first client subscribes, fills out their 10-section onboarding questionnaire, and gets an auto-welcome message. Ask the AI Agent to build their program. Done in 30 seconds. You just coach.

PRICING

Simple Pricing. No Surprises. No Feature Gating.

Every feature is included on every plan. The only difference is how many clients you coach.

Free
$0
Free forever
Up to 3 active clients
AI Agent — full coaching access
1,734 exercise video library
Marketplace listing
Payments via Stripe
Scheduling, messaging & check-ins
Nutrition, habits & progress tracking
Every feature included. No gating.
Start for Free →
MOST POPULAR
Pro
$19/mo
+ $1.50 per client beyond 8
Everything in Free, plus:
Unlimited clients (8 included, +$1.50 each)
Start for Free →

Our Promise to You

We help you grow — or we don’t get paid. Our marketplace brings you new clients while you sleep. 0% commission on clients you invite yourself. We only earn when we find you someone new.

Your revenue stays yours. No hidden fees. No feature gating. No contracts. Cancel anytime and your data stays. The Free plan includes every feature — Pro just removes the client cap.

We give you your time back. AI builds programs in 30 seconds. Automation handles follow-ups and check-ins. You spend your hours coaching — not buried in admin work.

Does the Free plan include the AI Agent? +
Yes. The Free plan includes full AI Agent access for managing up to 3 clients — build programs, analyze clients, manage scheduling and check-ins. The Pro plan unlocks AI Marketing Agent features (content generation, lead pipeline, mini-website, social posts) and removes the 3-client limit.
What happens when I hit 3 clients on Free? +
You can still manage your existing 3 clients with full access to every feature. To add a 4th client you’ll need to upgrade to Pro ($19/mo base, 8 clients included, then $1.50/client above 8). You can upgrade anytime in under a minute.
How does the marketplace commission work exactly? +
When a client finds you through the FirstRep marketplace and subscribes, we take 20% of their payment to fund the discovery platform. When you invite clients yourself — via email, link, or QR code — the commission is 0%, forever. The source is tracked permanently so there’s no ambiguity.
Can I use my own Stripe account? +
Yes. During onboarding you connect your own Stripe Express account. Payments go directly to your bank account via Stripe. FirstRep collects its commission automatically via Stripe Connect — you never have to think about it.
Start for Free →

No credit card required — free forever for 3 clients.

FAQ

Frequently Asked Questions

Everything trainers ask before signing up.

What is FirstRep? +
FirstRep is an all-in-one personal training platform with a built-in AI agent and trainer marketplace. It combines workout programming, nutrition tracking, client coaching, scheduling, payments, and a public marketplace into one app. Trainers can manage their entire business — from finding clients to delivering programs — without switching between tools.
How does the AI Workout Builder work? +
The AI Workout Builder uses 109 tools across 15 domains to create personalized training programs in about 30 seconds. It draws from a library of 1,734 exercises with video demonstrations. You describe what you need in natural language, and the AI agent builds the program, sets progressions, and assigns it to your client.
What platforms does FirstRep support? +
FirstRep is available on iOS, Android, and the web at firstrep.fit/app. Trainers and clients can use the same account across all platforms. The app supports Apple Health and Google Health Connect for syncing daily health data like steps, calories, heart rate, and sleep.
How is FirstRep different from Trainerize or TrueCoach? +
FirstRep is the only platform that combines a built-in client discovery marketplace, an AI agent with 109 coaching tools, and structured coaching workflows in one app. Competitors like Trainerize and TrueCoach require separate tools for finding clients. FirstRep also offers a permanent free tier with all features included — no feature gating across plans.
Is my data secure on FirstRep? +
Yes. FirstRep uses Supabase (built on PostgreSQL) with Row Level Security on every table, ensuring clients can only access their own data. Payment processing is handled entirely by Stripe — FirstRep never stores credit card information. Progress photos are stored in private buckets with access controls. All data is encrypted in transit via TLS.
Can I switch from another platform to FirstRep? +
Yes. You can sign up for free, invite your existing clients via email, link, or QR code, and start coaching immediately. Clients you invite yourself have 0% commission forever. The free plan includes every feature, so you can try FirstRep without any financial commitment.