About Us

We Build Tools That Help Trainers Succeed

FirstRep is the only personal training platform with a built-in AI agent and trainer marketplace. We help fitness coaches find clients, coach smarter, and scale without burnout.

Our Mission

Personal training is one of the most rewarding careers in the world — and one of the hardest to sustain. Independent trainers face a triple threat: finding clients, delivering exceptional coaching at scale, and avoiding burnout. Most software solves one piece. We built FirstRep to solve all three.

The fitness industry employs over 350,000 trainers in the United States alone, according to the Bureau of Labor Statistics, with 14% projected job growth through 2032. Yet most trainers still rely on spreadsheets, text messages, and manual scheduling to run their business. We believe they deserve better tools.

FirstRep combines workout programming, structured coaching, integrated payments, a client discovery marketplace, and an AI agent that can run your entire business through conversation — all in one platform. Free for up to 3 clients, with every feature included on every plan.

600+
Features
1,734
Exercises
117
AI Agent Tools
235+
E2E Tests

Meet the Team

BB
Baraa Bilal
Founder & CEO

Baraa built FirstRep from the ground up to solve the problems he saw trainers struggling with every day: finding clients, managing coaching at scale, and avoiding burnout. With a background in software engineering and a passion for fitness technology, he designed FirstRep as the all-in-one platform that independent trainers actually need — combining AI-powered tools, a built-in marketplace, and structured coaching into a single, affordable solution.

Fitness Technology SaaS Architecture AI & Machine Learning Product Design

What We Stand For

Trainers First
Every feature we build starts with one question: does this help trainers serve their clients better? If not, we don’t build it.
Fair Pricing
No feature gating. No enterprise-only tiers. Every trainer gets every feature. We grow when you grow — that’s the only alignment that works.
Sustainable Growth
We don’t just help trainers get more clients. We help them keep their health, their boundaries, and their love for coaching while they scale.

Ready to Build Your Coaching Business?

Free for up to 3 clients. Every feature included. No credit card required.