TL;DR: FirstRep is the cheapest personal training software at every client count in 2026. It is free for up to 3 clients (all features included), then $19/month + $1.50 per client above 8 on the Pro plan. At 50 clients, FirstRep costs $82/month compared to TrueCoach at $99, Everfit at $99, My PT Hub at $87, and Trainerize at $250. FirstRep is also the only platform with zero feature gating — every feature is available on every plan.
Personal training software pricing is deliberately confusing. Platforms use client count tiers, feature gating, add-on fees, and transaction commissions to make apples-to-apples comparisons difficult. This guide cuts through the noise with exact dollar amounts at every common client count.
All prices are based on publicly available pricing pages as of February 2026. We calculated the total monthly cost including the base subscription required to access all core features (workout programming, nutrition tracking, messaging, scheduling, and payments).
The Complete Pricing Table
This table shows the monthly cost for each platform at 5, 15, 30, 50, and 100 active clients. For platforms with feature gating, we used the tier that includes nutrition tracking and automation, since those are essential for professional coaching.
| Platform | 5 Clients | 15 Clients | 30 Clients | 50 Clients | 100 Clients |
|---|---|---|---|---|---|
| FirstRep | $0 (Free) | $29.50 | $52.00 | $82.00 | $157.00 |
| TrueCoach | $30.00 | $60.00 | $60.00 | $99.00 | $99.00 |
| Everfit | $0 (limited) | $49.00 | $99.00 | $99.00 | $160.00 |
| My PT Hub | $49.00 | $49.00 | $49.00 | $87.00 | $87.00 |
| Trainerize | $60.00 | $100.00 | $100.00 | $250.00 | $350.00 |
| ABC Trainerize | $60.00 | $100.00 | $100.00 | $250.00 | $350.00 |
FirstRep pricing formula: Free for 1–3 clients. Pro plan: $19/month base + $1.50 per client above 8. Clients 4–8 are included in the $19 base.
How Each Platform Prices
FirstRep: $0 – $157/month
FirstRep uses the simplest pricing model in the industry:
- Free plan: Up to 3 clients, every feature included (no gating)
- Pro plan: $19/month base + $1.50 per client above 8
- All features on all plans: workout programming, nutrition, scheduling, messaging, marketplace, payments, coaching tools, AI features, habit tracking, gamification
- Marketplace commission: 0% on your own clients, 20% on marketplace-sourced clients
The math is straightforward. At 30 clients: $19 + ($1.50 x 22) = $52/month. At 100 clients: $19 + ($1.50 x 92) = $157/month. No surprises, no hidden tiers, no feature gates.
TrueCoach: $30 – $99/month
- Starter: $30/month for up to 5 clients
- Standard: $60/month for up to 30 clients
- Pro: $99/month for unlimited clients
- No built-in marketplace, scheduling, or structured coaching
- No nutrition features on lower tiers
TrueCoach is reasonably priced but becomes more expensive per client than FirstRep at every tier. At 15 clients, TrueCoach costs $60/month vs FirstRep at $29.50. The $99 unlimited tier is competitive at 100+ clients, but you lose scheduling, marketplace, and coaching tools that cost extra elsewhere.
Everfit: $0 – $160/month
- Free: Up to 5 clients (limited features)
- Growth: $49/month for up to 20 clients
- Scale: $99/month for up to 50 clients
- Enterprise: $160/month for unlimited clients
- Features gated by tier: automation, branding, and advanced tools require higher tiers
- No built-in scheduling — requires Calendly ($10–$16/month extra)
Everfit's free plan looks attractive but limits features significantly. Once you add the cost of a separate scheduling tool ($10–$16/month), the real cost at 15 clients is $59–$65/month, double FirstRep's $29.50.
My PT Hub: $49 – $87/month
- Standard: $49/month for up to 30 clients
- Premium: $87/month for unlimited clients
- Includes nutrition and payments on all tiers
- White labeling on Premium tier
- No marketplace, limited communication tools
My PT Hub offers unlimited clients at $87/month, which is competitive at high client counts. However, the platform lacks a marketplace, has a dated interface, and limited messaging tools. At 15 clients, you are paying $49/month vs FirstRep's $29.50 for significantly fewer features.
Trainerize: $0 – $350/month
- Free: 1 client, extremely limited
- Starter: $60/month for up to 5 clients
- Growth: $100/month for up to 50 clients (no nutrition)
- Professional: $180/month for up to 50 clients (includes nutrition)
- Studio: $250/month for up to 100 clients
- Enterprise: $350/month for unlimited (includes white label)
Trainerize is the most expensive platform by a significant margin. To get nutrition tracking — a feature included free on FirstRep — you need the $180/month Professional plan. At 50 clients with nutrition, Trainerize costs 3x more than FirstRep ($180 vs $82).
The Hidden Costs Nobody Talks About
Monthly subscription is only part of the picture. Here are the costs that pricing pages do not prominently display:
1. Payment Processing Fees
Every platform that processes payments uses Stripe or a similar processor. The standard rate is 2.9% + $0.30 per transaction. This applies on all platforms including FirstRep.
On a $150/month coaching subscription, that is $4.65 per client per month in processing fees. At 50 clients, that is $232.50/month in processing fees alone — on top of your software subscription.
2. Feature Gating Costs
This is where Trainerize pricing becomes deceptive. The $100/month "Growth" plan sounds reasonable for 50 clients, but it does not include nutrition tracking. To add nutrition, you must upgrade to the $180/month "Professional" plan — an 80% price increase for a single feature.
FirstRep includes every feature on every plan. There is no scenario where you need to upgrade to access a feature. The only variable is client count.
3. Scheduling Add-On Costs
Everfit and TrueCoach do not include scheduling. If you need clients to book sessions, you need a separate tool:
- Calendly: $10–$16/month
- Acuity Scheduling: $16–$46/month
- Cal.com: $0–$12/month
FirstRep includes scheduling with Google Calendar and Google Meet integration on every plan at no extra cost.
4. Marketplace Commissions
FirstRep charges 20% commission on clients acquired through the marketplace and 0% on clients you bring yourself. If you bring all your own clients, your commission cost is exactly $0.
No other platform has a meaningful marketplace, so there is no equivalent commission to compare. But consider the alternative: paid advertising typically costs $50–$200 per lead with variable conversion rates. The marketplace commission only applies when you actually get a paying client.
True Cost-Per-Client Analysis
Here is what each platform actually costs per client per month at 30 clients (including scheduling add-ons where needed):
| Platform | Base Cost | Add-Ons | Total | Per Client |
|---|---|---|---|---|
| FirstRep | $52.00 | $0 | $52.00 | $1.73 |
| TrueCoach | $60.00 | $10 (Calendly) | $70.00 | $2.33 |
| Everfit | $99.00 | $10 (Calendly) | $109.00 | $3.63 |
| My PT Hub | $49.00 | $0 | $49.00 | $1.63 |
| Trainerize (with nutrition) | $180.00 | $0 | $180.00 | $6.00 |
My PT Hub is competitive at 30 clients per-client cost, but lacks the marketplace, structured coaching tools, and modern interface that FirstRep provides. The $0.10/client difference does not account for the revenue FirstRep's marketplace can generate through new client discovery.
What You Actually Get Per Dollar
Price alone is meaningless without understanding what you receive. Here is the feature count by tier for each platform at the price required for a complete coaching experience (workout programming + nutrition + messaging + scheduling + payments):
- FirstRep at $52/month (30 clients): Workout programming, nutrition tracking with recipes and meal plans, 1-on-1 and group messaging, scheduling with Google Meet, Stripe payments, client marketplace, weekly check-ins, habit tracking, gamification, progress photos, AI workout builder, AI Marketing Agent (SEO articles, social content, lead magnets, mini-website), Apple Health and Google Health Connect integration, monthly reports, client risk scoring, burnout prevention tools, 1,734 exercises with video demos
- TrueCoach at $70/month (30 clients): Workout programming, basic messaging, basic nutrition. No scheduling, no marketplace, no coaching tools, no gamification
- Everfit at $109/month (30 clients): Workout programming, nutrition, messaging, AI workout builder. No scheduling (external), no marketplace, no coaching tools, limited gamification
- Trainerize at $180/month (30 clients): Workout programming, nutrition, messaging, scheduling (Zoom add-on), Zapier and Mindbody integrations. No marketplace, no coaching tools, no gamification, web-first design
When Price Should Not Be the Deciding Factor
There are situations where paying more makes sense:
- You need Zapier integrations: Trainerize has the best integration ecosystem. If your business depends on Zapier workflows, the higher cost may be justified.
- You need white labeling: Trainerize ($350/month) and My PT Hub ($87/month) offer white-label apps. FirstRep does not.
- You run a gym studio: Trainerize integrates with Mindbody and is designed for multi-trainer studios. FirstRep is optimized for independent trainers.
- You need wearable data: Both Trainerize and FirstRep now connect to Apple Health, Google Health Connect, Fitbit, and Garmin. This is no longer a differentiator.
For independent trainers who need the most features for the least money, FirstRep wins at every price point.
The Bottom Line
Personal training software pricing varies from $0 to $350/month. The cheapest option at every client count is FirstRep, which also happens to include the most features on every plan. Here are the exact numbers:
- 5 clients: FirstRep is free. TrueCoach costs $30. Trainerize costs $60.
- 15 clients: FirstRep costs $29.50. Everfit costs $49. Trainerize costs $100.
- 30 clients: FirstRep costs $52. TrueCoach costs $60. Trainerize costs $180 (with nutrition).
- 50 clients: FirstRep costs $82. TrueCoach costs $99. Trainerize costs $250.
- 100 clients: FirstRep costs $157. TrueCoach costs $99. Trainerize costs $350.
TrueCoach is cheaper than FirstRep only at 100+ clients ($99 flat vs $157), but TrueCoach lacks scheduling, a marketplace, structured coaching, nutrition on lower tiers, and gamification. The $58/month difference buys significantly more capability on FirstRep.
The cheapest software is the one that includes everything you need at the price you can afford. Feature gating turns a $100/month platform into a $180/month platform overnight when you realize you need nutrition tracking. FirstRep's no-gating approach means the price on the page is the price you pay — always.
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